Invented in China in 2012, the face covering is designed to protect the wearer from sun, algae and jellyfish stings. Facekinis are inexpensive, available in a variety of styles, and are also often paired with full bodysuits.
Last year, CR Fashion Book; a fashion trade magazine released an issue that contained an eight-photo spread featuring models wearing these eerie masks. And what better way to upsell $1,000 swimwear than to pair these masks with swimsuits from designers like Armani, Gucci, Michael Kors and Alexander Wang.
Because who wouldn’t want to deflect attention from their products that are marked up almost 600% to the consumer.
If the trend does take off in the U.S., would you wear one? Chime in and let us know your thoughts – smart sun protection or creepy?
Hotter summers and more sun exposure increase the risks and cases of skin cancer.
If you are looking for a more subdued solution to protect your delicate facial skin from the sun, stop in to see our selection of sunscreens that are anything but creepy and provides UVA/UVB protection.
Wake Health Medical Group carries Obagi, EltaMD and IMAGE sunscreen.